You’ve heard of tofu burgers and bean burgers, but this is NOT the same thing. Plant based meat? Yes, this is an actual meat copycat engineered to have the same components of animal meat, and it could possibly take over the entire meat industry. Over the past few years plant based protein alternatives have always been a vegan thing, rarely consumed by the “meat eaters”. Now major investors including Twitter co-founder Biz Stone have invested millions to bring this advanced technology to life.
Cutting out the Middle Man
These investors aren’t just throwing their money into taking vegetables and packaging them into bland patties that look and taste nothing like the real thing. They are investing in a brand new and radical process of taking the basic components of plants (Proteins, Lipids, Vitamins) and transforming them into a stunning replica of meat. They apply heating, cooling, and pressure to align plant-proteins in the same fibrous structure that would be found in animal proteins. Basically, imitating the process that animals go through to turn plants into meat. They are doing this process- just without the cow! It looks like a burger, has actually more protein than a burger, but does it really taste like a burger? The plant based meat companies claim their products don’t taste like a pathetic vegetarian substitute. They boast that meat eaters won’t be able to a tell the difference. But you’ll have to be the judge of that.