Lakanto Versus Sugar: Why does Lakanto cost more than sugar?
As our valued reader and customer, we want you to know that we love your feedback. We recently received feedback letting us know that you feel Lakanto may be too expensive.
We completely hear you
We responded to this feedback by lowering our pricing on the 235 gram bag from $16.95 to $7.99. We also lowered the price on our 800 gram bag from $42.95 to $25.95. That is a 40 to 50% discount!
We Totally Get It
We want you to know that we understand where these concerns come from. It is well-known that sugar is a subsidized commodity in the USA, making it very inexpensive. Sugar alternatives—such as organic coconut palm sugar—are currently selling at around $7/lb. (Organic Coconut Palm Sugar has a glycemic index of 35, which is just slightly below sugar). In comparison, Lakanto is selling at $14.70/lb (in our family sized 800 gram bag) which is double the cost.
Our goal is to bring this price down as more consumers catch on to the dangers of sugar
How do we get there? The answer is clear: Just like non-GMO or organic, we must vote with our pocket book. As a result, we will be able to produce at a higher volume, which will bring our price down.
The High Cost of Sugar
Why does it matter? Let’s talk about the high cost of sugar on our health and on the environment. In September 2013, a bombshell report from Credit Suisse’s Research Institute brought into sharp focus the staggering health consequences of sugar on the heath of Americans. The group revealed that approximately 40% of healthcare expenditures in the USA go to help address issues that are closely tied to the excess consumption of sugar. These figures suggest that our national addiction to sugar runs us an incredible $1 trillion in healthcare costs each year. In addition, a 2004 report by WWF, titled “Sugar and the Environment,” showed that sugar is responsible for more biodiversity loss than any other crop. This is due to its destruction of habitats in order to make way for plantations, its intensive use of water for irrigation, its heavy use of agricultural chemicals, and the polluted wastewater that is routinely discharged in the sugar production process.
Environmental Damage from Sugar Production is Widespread
One extreme example of environmental destruction by the sugar industry is the Great Barrier Reef off the coast of Australia. Waters around the reef suffer from large quantities of effluents, pesticides and sediment from sugar farms, and the reef itself is threatened by the clearing of land, which has destroyed the wetlands that are an integral part of the reef’s ecology.
A Choice You Can Feel Good About
Lakanto Monk Fruit sweetener may be more expensive than sugar and we’re definitely working on that. However, if you ask us, the cost of choosing sugar is much higher.